The Global Halal Food Market – Riding a Wave of Growth

Halal certification

The literal meaning of the Arabic phrase ‘Halal’ is permissible. It is utilized in connection with food and drinks which can be permissible for Muslims below Islamic Law, as defined in the Koran. It lays down instructions specifying what food can be ate up as well as the method of training, addressing mainly meat objects and animal tissue. For example, the Islamic form of slaughtering animals entails killing by means of a cut to the windpipe, carotid artery and jugular vein

Muslim clients now contribute to a growing demand for excessive pleasant and sundry Halal meals. The Halal certification is a concern for the 1.6 billion international Muslim population due to the fact many Muslims stay in non-Muslim majority countries in which Halal-licensed food is at times hard to find or where the authenticity of the certification might be questionable.

Growth capability

What is using the speedy growth in the Halal food market?

Rise in Muslim population

According to research released in 2015, Muslims currently make up approximately 1 / 4 (23.2 percentage) of the worldwide population. The have a look at further states that the upward push within the Muslim populace is due to a more youthful demographic – many Muslims stay in nations with low median a while like Indonesia, India and Pakistan – and on-going enhancements in infant mortality prices. With the upward push of the Muslim consumer, food-provider chains consisting of KFC and Nando’s now have Halal outlets, at the same time as Pizza Express makes use of Halal hen and supermarkets in Europe are stocking up on frozen Halal foods.

Higher disposable profits

Increasing profits stages among the Muslim populace are fuelling demand for new and differentiated Halal food. A developing Muslim population in addition to monetary improvement in countries with massive populations of Muslims makes this a rewarding phase to spend money on. For example, the mixed disposable earnings of an American Muslim in 2012 amounted to USD98 billion.

Growing consciousness and demand

The cognizance element is at play for each the Muslim in addition to non-Muslim population. The former is becoming more and more aware about their spiritual responsibilities at the same time as some experts consider that the latter are expected to shift in the direction of Halal meals because of rising concerns approximately unhygienic and unhealthy meals. For instance, Halal meat debts for approximately 15 in keeping with cent of general meat sales inside the United Kingdom (2.6 billion British pounds), which is some distance better than the percentage of Muslims in Britain (that’s approximately five per cent).

Non-meals Halal market opportunities

Halal merchandise aren’t all regarding meat. The evolving life-style and boom in buying powers of Muslims mean that there may be developing demand for merchandise that comply with Islamic dietary legal guidelines. As the Halal enterprise continues to expand beyond the meals quarter there are many industries that stand to benefit which encompass:

Cosmetic and private care

More customers are aware that cosmetics might include alcoholic materials or products derived from animals forbidden by Islam. According to 2013 data, the Halal cosmetics and personal care market is well worth about USD13 billion with an annual boom price of 12 percentage.

Pharmaceutical and healthcare

Halal pharma and healthcare products are in demand not just from Muslims however also from non-Muslims who value wellness merchandise that don’t harm the frame within the long-term. That is why industry gamers are inclined to alternate components and manufacturing techniques to cater to this demand. As at 2013, the Halal pharmaceutical market changed into predicted at USD34 billion – and developing.


Recently gaining recognition, this form of tourism refers to hospitality services and products in accordance with Islamic practices. Traditionally, Halal tourism has been commonly related to umrah, hajj and pilgrimage. The converting alternatives of Muslims for journey destinations, growing affluent middle-magnificence customers and rise in diploma of interconnectivity make journey handy. This puts the Halal tourism marketplace at USD137 billion in 2014.


Fashion homes in Paris and Milan have observed the commercial capacity for Muslim women’s garb that respects non secular sentiments yet consists of elements of proper flavor and fashion. According to a file in 2012, the Muslim style enterprise might be equivalent to USD96 billion if half of of the Muslims’ throughout the globe (1.6 billion) spent USD120 on clothing yearly.


Halal logistics additionally has clean capacity for boom. This entails paying close attention within the deliver chain where the integrity of the product is maintained from the farm to the desk of the customer. An international Halal logistics popular is consequently vital. According to 2014 facts, this industry is projected to develop at a Compound Annual Growth Rate (CAGR) of 12.6 in keeping with cent to reach approximately USD539 million.

Primary Halal markets

As the Halal marketplace emerges as a new increase zone, a developing consumer base and accelerated boom in specific areas will provide upward thrust to greater competition. The key areas wherein increase potential is clear include:


With almost 1000000000 Muslims or near two thirds of the global Muslim populace, Asia is at the leading edge for Halal merchandise. Asia’s Halal marketplace has been specifically pushed by means of India, Malaysia, Pakistan, Indonesia and China. With nearly one thousand million Muslims or close to two thirds of the global Muslim populace, Asia’s Halal market has been especially pushed via India, Malaysia, Pakistan, Indonesia and China.

With almost a billion Muslims or close to two thirds of the worldwide Muslim population, Asia’s Halal market has been mainly pushed by India, Malaysia, Pakistan, Indonesia and China. This marketplace is worth about USD420 billion (in 2013) and is increasing unexpectedly. Some of the important thing international locations in the Asian region which have been setting the direction for the regional Halal market are:


The united states of america with the arena’s biggest Muslim populace is, unsurprisingly, a huge Halal product market, envisioned at USD10 billion annually in 2013 and seeing annual growth of 7-10 per cent.


Malaysia’s Halal marketplace become valued at USD1.Nine billion in 2013. A important contributor to the country’s financial growth, the Halal enterprise is projected to contribute up to 5.Eight in keeping with cent of the kingdom’s Gross Domestic Product (GDP) by means of 2020, up from 2 per cent in 2013.


Pakistan’s percentage of the global Halal food market in 2013 become a dark zero.26 consistent with cent of the USD440 billion general. No doubt that is due to the fact Pakistan produces tons of its food regionally, with out a tremendous deal of Halal food import and export. However, Pakistan has extremely good potential to grow to be a Halal meals hub. This is because of its large Muslim populace as well as its strategic geo-financial position, which gives it get right of entry to to forty million Muslim purchasers throughout the Central Asian republics and Afghanistan.


Thailand has come to be the sector’s fifth biggest Halal food producer – it has a five.6 in line with cent proportion of the global Halal grocery store, valued at USD5 billion yearly. The Thai government’s endured efforts to bolster the Halal industry resulted within the status quo of the Halal Standard Institute of Thailand in 2003 to make certain proper development and certification for countrywide Halal food. These standards follow Islamic regulation in addition to worldwide food quality standards.Thailand has become the sector’s 5th biggest Halal meals producer.

Middle East

The Halal meals industry in the Middle East became worth about USD20 billion in 2013. The Middle East imports eighty in step with cent of its food requirements, making it a major phase for global Halal meals. Annual meals imports are projected to double from USD25.8 billion in 2010 to reach USD53 billion in 2020 – with overall Halal meat imports exceeding 1 million metric tons yearly.


The burgeoning European Halal food market has made many Western countries take note. Big grocery shops in the United Kingdom like Sainsbury’s, Morrisons and Tesco sell Halal meals stages at decided on stores, spanning categories which variety from child food to Halal meat.

Challenges ahead

The worldwide Halal food industry appears to provide many business possibilities. What street blocks have to buyers hold in mind?

Global Halal widespread

The lack of a single unified global Halal popular is a dampener to enterprise increase. Each united states has differing certification standards because of the presence of various Halal authorities. A worldwide Halal wellknown and certification system would provide assurance to customers, lessen the want for a couple of certifications, expedite product improvement and reduce the deliver chain cycle time.

New Muslim customers

As at 2011, about 60 consistent with cent of the worldwide Muslim population was underneath 30 years of age. The median age in Muslim-majority countries is expected to reach 30 by way of 2030. This young generation will call for a numerous variety of Halal client products and services to meet their way of life aspirations in accordance with their faith. The tastes of these customers can also be anticipated to evolve over time, pointing to the need for innovation.

Halal integrity from ‘farm to desk’

Maintaining integrity in the course of the Halal supply chain has come to be a first-rate situation for Muslim consumers, with fraudulent Halal certification and physical infection of food merchandise on the rise. Hence, supply chain integrity wishes to be blanketed right from the point of animal slaughter and which includes the transportation, storage to the handling of Halal merchandise.

Human capital

There is a scarcity of skilled people within the Halal enterprise. Moreover, many industry gamers have extensive room to develop in admire of production efficiency in addition to innovation.

What lies ahead?

As industry players race to grab a proportion of the USD700 billion international Halal grocery store, competition will upward thrust. This will location a premium on efficiency, quality and variety inside the years in advance. The Halal certification need to be visible as simply the beginning of the technique of developing competitive advantage.

The Halal grocery store can even grow to be extra diverse, each geographically as well as in phrases of purchasing power and consequently consumer sophistication. For example, the sale of Halal food in the U.S. Has been at the rise, seeing a 70 in step with cent increase for the reason that 1995. In Russia, 2011 noticed the production of 65,000 heaps of Halal meat. China is likewise rising as a Halal marketplace, with over 23 million Muslims residing there.

Above all, the African continent is broadly mentioned to be the Halal product market of the future, because of a large and growing purchaser base of African Muslims as well as brisk financial boom inside the continent. For example, Kenya has about one hundred fifty organizations working with Halal certification from the Kenya Bureau of Halal Certification.